Rationale

Rationale

Our Neighbours day target audience is younger, modern kiwi suburban families. Our event will be a fun, active, and social event. We communicated this to the audience by using bright bold colours and a simplistic vector design. Our layout with the road translating through all of the different media, and visual materials are playful, yet sophisticated which catches the attention of both kids and adults.

Our poster displays the activities that will be taking place at the event, and a call to action by displaying information about the event, and how to learn more about it. The poster displays a call to action by providing event details, and a link to the website where people can get further information.

The website is not specific to our event, it is more generic to allow others to create their own event from the website. We encourage people to come along to Neighbours Day by displaying the benefits of attending through a playful, active parallax design. The moving design is appealing to kids and adults and also evokes the positive attitude of the Neighbours Day.

Our flyer is intended to be informational on one side, and illustrative and fun on the other side. The bottom section is intended to be kept in people’s homes after the event and the double-sided design displays emergency numbers on one side and collected information on the other.

Another playful element of our design is the nametag, where people will be able to apply stickers that represent the members of their family. This fun for the kids, but is also a great visual element to understand your neighbours at first glance.

Final touches to Name tag

We decided to scrap the idea of having multiple colour options for the name tag, and just pick one gender-neutral coloured name tag. We chose to do this because if this event was happening, we would like the attendees to receive the name tag, some stickers and the flyer all together before the event. The idea of the family section was that people would be able to stick stickers of their family members on to the name tag to allow people to have a talking point when they first meet each other.

For the final, we adjusted the road to be a bit less obstructive to allow for a bit more flexibility in the space that people have to write their name and stick the stickers on. The amount of imagery around the top was reduced because the name tag will be quite small and we didn't want it to look so cluttered when it's small, and we wanted the main focus to be the info from the person wearing it.

Final Touches to Flyer

For the final, we wanted to break up the words a little bit because the paragraphs were looking a bit too much for anyone to want to read. Breaking them up and highlighting certain words gets the point across more quickly. We added white boxes around the text as well to define it some more.
I also drew up a clearer version of the lined paper at the bottom because the image wasn't working so well (people will be able to rip this off and keep it stuck to their fridge at home).
We added the different coloured houses to
create pacing between the different sections and also integrate the imagery in the front into the back of the flyer.



The front of the flyer was developed quite a lot since the last iteration. The middle section shows children playing games, adults  
  shown talking to eachother, and also elderly people were incorporated aswell, and the trees included aswell. All this shows the result of the event.

The top section has specific event information, and an vector of the barbecue to show what will happen at the actual event.

The bottom section has emergency contact information (conveniently placed in the part of the flyer that people will rip off and keep.) and a car next to that  which shows car pooling, but also goes along with the emergency theme of the section.

Final Touches to Poster

For the final poster, we lightened the blue (we did this throughout the print media because when it was printed, the blue looked too strong and dark.)

We added in the barbecue to visually show the viewers what would be happening at the event, and this also created a bit of difference in scale and give the poster a bit more depth.

We added the trees in and re-arranged the houses to fit the layout better. With the people, we chose to show adults talking, and children playing because this is what we intend to be happening at the event, and we also intend this to be the result of the event.

We also highlighted the website link down the bottom as we intended this to be an important part of the event, people will need to go there to get more information.

Developing the Poster

I started off with this at interim critique and this is the component that i have been having the most trouble with so i knew that it was going to need a lot of work. People commented on things that we already knew. It's much too crowded and busy and doesn't show what will be happening at the event
















The addition of the coloured boxes adds structure without taking away from the childish style. The soccer ball adds a visual cue for what will be happening at the event. We are planning to draw a barbecue and maybe a few other things to add more visual cues.














Changing up the colours of the boxes makes them stand out more against all of the colours. The most important information is highlighted by green and the white.

Developing the Name Tag

The below name tag was presented at interim, and again we got no specific feedback for this. We thought that it would be good to make these as customisable and unisex as possible. (the people in the My Family section would be back silhouette stickers). The  people at the top are not necessary because when the tag is printed

I removed the people up the top and adjusted the houses. I also added a different colour option. perhaps there could be 3 or 4 ?

This is what it would look like with the black silhouette stickers. Not sure if the houses are necessary on the right, without them there might be more balance to the composition.

I will print both out on monday and see which look the best.

Forgot to add in the new style of titles with the green backgrounds:

colour options:

Developing the flyer

For interim, we presented the blow 4 section flyer that would be folded to A5 size. There was so much room on here that i think it was too large for a flyer and there was a lot of wasted space. We didn't get much feedback specifically on the design on the flyer, but we did get feedback that they liked the way it folded out and revealed the road.

After interim i started to redesign the flyer to fit the brief (A5 folded to A6) This design fit nicely with all of the information needed, but it took away from the sensation of folding out the road, which everyone seemed to really enjoy and really would appeal to our target audience of children and families.

I added in a third tier and this allowed me to add extra information and a little checklist so that people know what to bring to the event. 

The bottom section would be detachable, which would allow people to keep the emergency contact information AND the list of contacts that they met on the day. 

The middle section gives information about what to do after the event - tips to stay in contact, and encouragements to start their own events. 

The top section goes through the why and what of the event. What will be happening and why are we doing this? it also advises people to bring along some food and encourages a happy, fun attitude.

Interim 2

We had a lot of great feedback from interim people are responding well to our theme and design style. There were micro suggestions about tone and differentiating each piece as they may look to similar.

The website is going well we are adding the scroll effects and GIFS to make the site come alive. This animation is consistent with our playful and youthful aesthetic

Our posters need more work we have a lot of focus on illustration but need to consider text more. We have been looking at demonstrative images to break up each media to specific information rather than generic stuff on each thing.

Editorial + colour research

How can I apply our bright, colourful, youthful style into a more informational format?

I think all of these designs are much too sophisticated for our target audience, but this is a good reference point for colour and layout.

Creating cohesion with the road

To create more cohesion between all our design, he have decided to bring the road through all of our designs.

So far, i have designed the flyer (a fold out flyer.. not sure if this meets the brief.)

And i have deigned the poster ( I have been struggling with background colours):

4.1 29/sep

Today we carried on developing our style and refining the colour scheme. We worked on creating more interesting vector shapes.
The colour scheme we created and decided on is here:

We went with this colour scheme because limiting ourselves too much would take away from the bright, playfulness that we are currently achieving. But our designs would benefit from a selected palette so make it easier to apply the style across all media. We need to print the colours to make sure that they print out well.

I began applying the colour scheme to a couple of designs :

We will be applying the characters that Jessica is creating to these designs. Having the same background colour could be beneficial to make them more cohesive, but it may not be necessary, as the style will carry through by itself.

Designing across the media

Beginning to apply our design style across the poster, website header, and name tag.

Colour Schemes

Sticking to a triad of colours I think would keep the vibrancy of our designs while making the design seem more structured and cohesive

Some examples that I think would work: