Simpsons Exercise
Bart and love your coast:
To market the Love Your Coast website to Bart, we thought that the campaign would need to have some sort of appeal to someone that is more self-serving. We thought to style it with a surf style and the event would have a surfing part to it as well. Possibly there could be rewards involved as well.
Barney and Know your Neighbours:
To appeal to Barney, the neighbours event could really be geared towards the social/party aspect of getting together with your neighbours. Having a drink with the neighbours would probably make the more social people more interested in coming along.
Lisa and Know your Neighbours:
Lisa would attend a neighbours event that is healthy, informative and culturally diverse. Highlighting cultural diversity would bring Lisa along because of her thirst for knowledge.
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